Advance Capital Partners to Acquire Majority Stake in WOOP!

Ljubljana 16^th June 2026 – Advance Capital Partners has reached an agreement with the owners of WOOP!, Slovenia’s largest entertainment and sports park operator, to acquire a 70% majority equity stake in the company. In less than a decade, WOOP! has grown into one of the most successful experiential entertainment stories, and the entry of the Advance Capital Partners SIS private equity fund into its ownership structure will provide an additional boost to the company’s planned European expansion. The completion of the transaction is expected in the autumn months, pending approval from relevant competition authorities. 

“WOOP! has built one of the most recognizable entertainment park brands in Slovenia and Austria in a very short period and has already taken its first steps toward international expansion. We are pleased to continue this story together with the founders and the existing management team, as the company is still far from reaching its full potential. In the first phase, we will continue pursuing the planned organic growth strategy and expanding the network of parks across Europe. In the next step, we will introduce a franchise model that will open additional opportunities for the Group’s further international expansion,” said Aleš Škerlak, President of the Management Board of Advance Capital Partners.

“When we opened our first trampoline park in 2017, we could not have imagined that nine years later we would be operating five parks and considering expansion across Europe. During this time, we have learned a great deal, matured as a team and demonstrated that we can develop a successful concept. Now, the next step lies ahead of us. With the support of Advance Capital Partners, we will be able to execute our ambitious plans even faster, while preserving everything that has made our visitors love WOOP!,” said WOOP! founder Samo Habič, who, together with the other two co-owners, will remain a part of the management team following the completion of the transaction.

The entertainment and leisure industry is among the fastest-growing sectors globally, with an annual growth rate of around 13% expected in the coming years. The global family entertainment center market is already valued at between EUR 25 billion and EUR 30 billion. WOOP!, which operates four parks in Ljubljana and Maribor and opened its first park in Graz, Austria, at the end of last year, is expected to increase its revenue by more than 50% this year to over EUR 15 million. By 2029, when the franchise model is expected to become operational and the company plans to manage more than ten additional locations, the group’s revenue is projected to reach approximately EUR 50 million.

The story of WOOP! dates back to 2017, when Samo Habič and Miran Razoršek joined forces to open the first trampoline park, which also became the new home of the Dunking Devils acrobatic group and was designed with the support of professional acrobats. Over the years, the company has successfully expanded both its offering and portfolio of attractions, continuously adapting to evolving customer preferences and the needs of different visitor segments. What started as a trampoline park has grown into a comprehensive experiential entertainment platform offering karting, bowling, escape rooms, laser tag, virtual experiences, climbing walls, mini golf, billiards, darts and numerous other attractions. Today, the company operates four entertainment and sports parks in Ljubljana and Maribor and opened its first park in Graz, Austria, at the end of 2025. In Slovenia alone, WOOP! parks welcome more than 300,000 individual visitors each year, as well as over 500 corporate clients and more than 10,000 schoolchildren participating in sports days and end-of-year excursions, while the company also hosts more than 4,000 birthday parties annually. In September, WOOP! will also unveil a refreshed visual identity and, under the slogan LET LIFE BE FUN, continue its journey towards becoming the leading entertainment and experiences platform in the region.

This notice is of an informative nature and is intended solely to inform the public about the activities of Advance Capital Partners, upravljanje alternativnih investicijskih skladov, d.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9430598000, Tax Identification Number: SI63283069, Registered Capital: 684,200.00 EUR, which is registered with the District Court in Ljubljana, www.acp.si (Advance Capital Partners d.d.), and is authorized by the Securities Market Agency to manage alternative investment funds. Nothing in this notice shall be construed as a promise, guarantee, or projection of future performance or results. Advance Capital Partners d.d. manages two alternative investment funds, i.e., Advance Capital Partners d.d., specialni investicijski sklad, k.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9450017000, Tax Identification Number: SI75430576, which has the status of a special investment fund and is subject to the supervision of the Securities Market Agency, and Advance Capital Partners d.d., alternativni investicijski sklad II, k.d., Dalmatinova ulica 8, 1000 Ljubljana, Company Registration Number: 9699597000, Tax Identification Number: 40649466, which is intended exclusively for professional investors. This notice does not constitute a marketing communication, an offer, or an invitation to subscribe to or acquire units of the specialized investment fund Advance Capital Partners, d.d., SIS, k.d., or the alternative investment fund Advance Capital Partners d.d., AIS II, k.d. This is a marketing communication. Please refer to the Offering Memorandum of the Advance Capital Partners d.d., SIS, k.d., and Advance Capital Partners d.d., AIS II, k.d., and to the KID before making any final investment decisions.